If you’ve decided to get on Instagram to expand your brand, there has never been a better time, considering the incredible traffic and reach on Instagram these days. With a sizable chunk of social media users gradually drifting away from Facebook towards Instagram, it is safe to say that you should have no issues finding your target audience there. However, the downside is that your competitors are also on Instagram. Here are a few things you can do to optimize your Instagram marketing strategy after you set up Instagram for business:
What tips should I use to optimize my Instagram Marketing Strategy?
The following factors are critical to your success as a brand on Instagram:
Making an excellent Impression
It should not surprise you that people’s attention span has declined with every passing year, which means no one takes the time to sift through an entire blog or profile. You will have to optimize your profile to hook your visitor and have them stay on your profile to find out more. Use your brand logo for the account’s profile picture and write a crisp, informative bio to let visitors know what your brand is all about.
Boost your brand awareness
Besides optimizing your bio, you will have to boost your brand in every way possible to make people aware of your existence. This includes optimizing your posts, gaining a following, and much more. If your business has been around for a while and on social media only now, mail your current customers and followers on the mailing list and get them to follow you on Instagram. Remember to relevant hashtags for every post and Direct Message (DM) other influencers with more followers. Collaborating with someone else can gain you more followers.
Hashtags are Key
As mentioned above, hashtags are vital to gain the reach you want. Many users tend to post content without using a few relevant hashtags. You can follow hashtags just like you would an account, which means including relevant and popular hashtags can expose your content and profile to people who previously wouldn’t know you exist. The deadly combination of killer content and the right hashtags can bring you a significant number of followers. You may also create a new hashtag for your brand, product, or service that you may be promoting. Creating a new hashtag is especially useful when you are hosting a quiz, poll, contest, or anything else that drives a lot of engagement.
Targeted Ads still work
If you didn’t know, targeted ads are still worth investing in to boost your brand awareness. Targeted ads allow you to reach an audience that may not be aware of you. You may use targeted advertisements on Facebook and Instagram and run them the same way on both platforms. Before you do this, make sure you know how to use Instagram and Facebook Analytics tools. You can use targeted ads to narrow down on several select parameters like age, gender, location, interests, jobs, etc., and make your content available to users that fit your specifications. However, keep in mind that no amount of advertising can do you any good unless your content is excellent.
Interact with your audience and followers
One cannot emphasize the value of engaging your customers and followers. In the pursuit of amassing as many followers as possible, brands tend to ignore the ones they already have, as a result of which they lose out on a lot of customers. While it is essential to get new followers along the way through the efficient creation and distribution of content, you need to make an effort to address your current followers and let them know that you care about them.
You can do this by answering their questions, addressing their concerns and problems in great detail with blog posts, creating video tutorials to help them out, asking for feedback and what your customers and followers want from your brand, and so forth. You should also consider going live once a week and talking to your followers since face-to-face interaction is the most organic form of communication.
In addition to stellar product or service quality, customers value reliable service and content. You need to come up with educational content and be on the top of your customer service game to ensure your customers are satisfied. This way, you get to retain your current customers, turn followers into customers, and expand your brand.
Give incentives like Discounts, Coupons, and other offers
It would help if you came out with a new offer or incentive every once in a while to give your followers and customers a nudge to pick up some of your new products. This will help you gain a leg up over your competition if you do it right. Given the massive amount of choice in this day and age, customers tend to look for the best offer possible because they want to get their money’s worth. If you can offer your products or services at an alluring price and market it correctly, you should have no problem making a few extra sales.
Like anything else, you will have to promote your offers, discounts, or any other incentive through great content. You will have to post tons of pictures with detailed captions, visually appealing infographics, promo videos on Instagram, YouTube, Facebook, run ads on audio platforms, and upload a promotional post on your blog.
As you’ve probably gathered by now, Instagram is where all the action is, and it does not appear to be going anywhere any time soon. Now is the best time to get on Instagram, build your brand, and optimize your content marketing strategy to get the results you’ve always wanted.