If you are a business in the digital age, you cannot thrive without an effective content marketing strategy. In today’s world, having an online presence is vital to survive and thrive, which is where brand building comes into play. Video content marketing is a vital cog of any lucrative content marketing strategy because videos drive tons of traffic, rack up heaps of social shares, and get more engagement.
Unlike most other forms of content, videos humanize your brand and further your chances of showing yourself as a reliable and trustworthy brand. Building trust is essential to long-term success. Consider adopting a Hubspot video marketing strategy by Hippo Video.
How to build a video marketing strategy?
If you want to build a video marketing strategy, follow these steps:
Define your video marketing goals
As you may have guessed, the first step is to define your video marketing goals. Remember to create a video for every stage of the marketing funnel. The stages are as follows- awareness, consideration, and decision.
- Awareness refers to the stage where the viewer recognizes that a problem exists and searches for a solution. The best thing to do at this stage is to create introductory videos to make them aware of your brand.
- In the second stage, which is the consideration stage, the viewer researches and studies the options they have and attempts to zero-in on the ideal option. In other words, you need to create videos for product reviews, to address common issues, etc.
- In the decision stage, you have to show your prospect that your product or service outperforms that of your competitors. In other words, you need to prove your worth, which means you may have to put out video testimonials.
Identify your niche and target audience
Once you are clear with your niche and goals, you will have to identify your target audience. Ask yourself who will want to buy your product and why. Unless you can answer these questions, you will not be able to market your product effectively due to a lack of target audience. In other words, there needs to be a demand for your product and you need to find your target audience.
One of the most effective but challenging aspects of your video marketing endeavour, storytelling is a vital part of video marketing. If you want to hook people with your videos and get them to share them to increase traffic, give them a compelling reason. In other words, you need to tell stories that inspire emotions. People are more likely to share emotions than facts or statistics.
Make sure you structure your video. Your video structure should have a goal, a protagonist that your audience can relate to, your customer’s pain point, which is also called a conflict, how you plan to introduce your product or service, and how it can solve your viewer’s issue.
You must make videos that evoke emotions and show your viewer your brand’s mission and vision. If you do this, you stand a fat chance at making yourself memorable, which can translate to more traffic and leads.
You need to follow a schedule
Want to boost your productivity, you will need to follow a schedule. A system without accountability is bound to fail. If you do not have deadlines, it is highly unlikely that you will get work done on time. You must have schedules ready for every aspect of your video production and marketing.
Having a timeline will enable you to track your progress, figure out how work you’ve done and how much more needs to be done.
Plan your budget
Planning your budget is almost as important as planning your content, if not more. If you have an unrealistic budget, your content and video marketing strategy will collapse. Be sure to put away money well in advance and plan the entire process. This way, you will know how much you can expect to shell out on video creation and production.
As you may have guessed, you will have to find out how much services like audio editing and production, scripting, distribution licenses, etc will cost you. List down all your expenses and set aside some extra money to take care of unexpected expenses.
Another thing you must remember is that some types of videos and features will cost you more than others, which is why you will have to plan your budget accordingly. Figure out what kinds of videos and how many of them you want to create and publish.
Types of Video Content to Post
Now that you know how to go about building a video marketing strategy, here are a few types of videos you can create:
Instructional videos are immensely helpful for people who have already bought your product or service. They can use these videos to set up and use their products. If you want to increase your customer retention, you need to support your customers.
FAQ videos are an excellent way to provide value to your audience and simultaneously, save heaps of time. Make a list of all the questions your viewers ask and make a video or two to answer them. Consider using a screen recorder from Hippo Video for the same.
As you may have guessed, the best way to build a solid audience is to provide them with information that they value. You need to put out tons of useful content to solidify your credibility online if you want to increase your traffic, leads, and conversions. Put out videos to address broad topics, specific questions, and so on.